Where DIFM (Do It For Me) was the trend of the Noughties we are returning back to the 1980s and early 1990s when DIY was king. The problem is that a whole generation has grown up without knowing how to dig with a spade, let alone prune an apple tree or lay paving. Educate these DIY beginners with simple to follow leaflets, effective signage on products and demonstration events. Don’t assume customers know how to Do It Themselves! I know many people who can’t even use a hammer correctly, strangling it near the head instead of holding it at the grip.
(Excerpt from article for trade magazine.)
