There is an (alleged) Chinese curse that says "May you live in interesting times". It's an interesting turn of phrase and it certainly applies to the current climate; both economic and weather wise.
I think the key thing to remember is not to panic. Have a good look around your store (or get me to!) and highlight the areas that need improving to drive sales.
Are your offers good enough?
Is your signage good enough?
Are you buying as well as you should be?
How are your margins?
And most importantly, how am I getting customers in to my store?
Do it now!
