In an ideal world every garden centre would have a promotion calendar of events and offers for the year. In practice very few have, as this requires a good deal of discipline and creating the first one can be time consuming. If you don’t advertise externally it is possible, if not advisable, to do promotions a month or so in advance, not to mention spur of the moment offers if you get a deal from a supplier.
Nowadays people expect every retailer to have promotions of some description and although there is a fine line between having too many, looking too ‘cheap’, or affecting your corporate image, it’s all about how you do it. But you do need to do it.
Signage and positioning, as well as merchandising, play a large part in any successful promotion. Developing the right signage templates for both standard stock and for ‘offers’ is crucial, especially the latter
In-house signage is easy to do right and keep right. It’s just a matter of developing some templates and sticking to them. Merchandising is another big issue of course but as with everything, it comes down to a few simple rules and a close monitoring of customer reaction and sales.
Interested?
